Pure Earth’s range of natural products for the Hair, Body and Home, combine gentle yet effective ingredients that are not only good for you but good for the planet too. Our natural formulas are vegan, cruelty-free, sulphate-free and paraben-free and have been loved by Australians for over 20 years. We tackle plastic pollution by following a ”closed loop service model” – products come in reusable containers that are collected, cleaned, sterilised and reused again and again.